Ho Chi Minh city University of Culture & IMEXCO Viet Nam
17-10-2025
Ho Chi Minh city (Viet Nam)
The Talk Show & Tea Show event is designed to interpret the heritage of Vietnamese Tea Culture, while presenting indigenous knowledge and techniques of tea processing, together with the cultural practices of tea appreciation in Vietnam.
Tea is not merely a beverage; it is the crystallization of folk wisdom, refined processing techniques, and the art of appreciation, deeply interwoven with the cultural life of generations of Vietnamese people. To affirm the multidimensional value of this heritage, the talk show “Vietnamese Tea Culture: The Journey from Tea Plant to Teacup” offers participants an experience that is at once educational, sensory, and enjoyable through direct exchanges and hands-on interactions with tea growers, processors, brewers, and creators of contemporary tea-based drinks.
The event presents Vietnamese tea culture as a living, multilayered heritage, shaped by history, indigenous knowledge, processing craftsmanship, and tea-drinking rituals, underscoring tea as a symbol of culture, economy, and ecology. It seeks to safeguard folk knowledge—from cultivation and preservation of rare varieties to processing secret—helping to sustain the agricultural and ecological wisdom transmitted through generations.
It aims to create a dynamic space for dialogue, experience, and scholarship, where artisans and communities share their voices; where visitors, researchers, and young audiences can engage, practice, and innovate—bringing tea heritage into contemporary life with creativity while honoring authenticity. By connecting artisans, entrepreneurs, tea enthusiasts, and the younger generation, the program fosters a sustainable network of cooperation, inspiring pride and collective responsibility for the safeguard and promotion of this element. Encouraging organic farming, resource conservation, and biodiversity protection, the event motivates youth to preserve, renew, and spread traditional values as a bridge linking past, present, and future.
Target participants:
- University students and young generations with an interest in culture, arts, and gastronomy
- Researchers, cultural managers, artisans, and tea-based entrepreneurs.
- International visitors seeking to explore Vietnamese heritage and cultural experiences
Expected Outcomes:
- The program serves as a living-heritage forum, celebrating the contributions of tea growers, processors, and artisans, and providing a platform for the transmission of traditional knowledge and culinary culture. It stimulates youth creativity, promotes green lifestyles and sustainable consumption, and affirms Vietnam’s status as a nation with a rich and distinctive tea heritage, in line with its international commitments to safeguarding intangible cultural heritage and the UN Sustainable Development Goals.
- At the same time, it becomes a space for dialogue and collaboration, sharing conservation practices and presenting Vietnamese tea as a bridge of culture, economy, and tourism. The event strengthens the value of the Vietnamese tea brand, supports creative entrepreneurship, and encourages scientific and technological innovation, contributing actively to the global tea value chain.
“Vietnamese Tea Culture: The Journey from Tea Plant to Teacup” affirms the shared responsibility of society in preserving cultural diversity, protecting indigenous knowledge, and safeguarding ecological spaces. It calls for international dialogue and cooperation, ensuring that this heritage is transmitted as a vibrant, living cultural tradition, and contributes to the global effort to protect the intangible cultural heritage of humanity.
Programme
Session 1. Vietnamese Tea Heritage Roots
Guest reception, check-in, and photo session at “Vietnamese Tea Space” (featuring the MAITE Tea booth).
Opening by the MC and introduction of distinguished guests.
Opening remarks and welcome address.
Academic Talk Show: “Vietnamese Tea from the Perspective of Intangible Cultural Heritage” (cultural heritage researcher, Vietnamese Tea artisan and Vietnamese Tea product manufacturing and distribution enterprise)
Short documentary screening: “The History of Vietnamese Tea – From Folk Wisdom to Modern Tea”.
Session 2. Workshop
Workshop 1 – Traditional Tea Brewing
- Guided by a tea artisan
- Student group practice
- Mini contest: “The Most Refined Tea-Brewing Group”
Workshop 2 – Tea Mixology
- Introduction of MAITE Tea and its tea-based products
- Beverage expert demonstrates tea-based mocktails
- Students create and name their own drinks
Session 3. Tea – Creativity & Youthful Interaction
Demonstration: Traditional Tea Roasting and Processing (local villagers and artisans).
Creative Media Activity
- “TikTok Challenge – Vietnamese Tea in 30 seconds” (student create videos on-site).
- Best clip selected and showcased during the closing ceremony.
Session 4. Open dialogue and closing remarks
Open Dialogue: “Vietnamese Tea and Cultural Identity in Generation Z”
Guest speakers and students in direct conversation.
Announcement and Award Ceremony
- Best traditional tea-brewing group.
- Most creative mocktail.
- Best TikTok clip.
Closing remarks – Official conclusion – Group photo session.
Learn more: https://www.facebook.com/thespiritofvietnamesetea and https://vanhoatraviet.com/en.
Text as provided by the organiser(s).
